One of the best aspects of Infusionsoft’s page is the first line you see: “We Help Small Businesses Succeed”. The best ways to do so are: Customer Reviews and Recommendations – Reviews are a great way to introduce your business as a trustworthy and reliable establishment. We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. Since we know you're busy and probably just looking for something to copy/paste, we'll jump right into the About Us Page template. Stripe’s page has a very unique way of featuring their staff. On Salesforce’s page, customer is always the number one focus. “A company built around the user” is exactly the kind of copy you want to see, because it addresses the customer (i.e. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers. Odoo has a great, responsive design that also looks sleek and polished. div.gamesgen #game_filters button {color: #fff; background: #000; padding: 8px 10px; margin: 5px; width: calc(50% - 10px); border: 1px solid #000;} From recounting the founders' days playing midnight rock shows, to calling out their guitar megastore competitors, the content on and tone of this page is down-to-earth, no frills and no-nonsense, just like their business. Awareness comes from being top of mind. A bootstrapped, distributed product company The themes common to Scopely’s page are creativity and fun, which is what would it should be for a video game company. Their page also features inspiring videos telling the story of Saleforce and has customer success stories. Here’s the thing about copy, it’s only good if someone reads it. What about all the times you said you had the answers? Their header, “Making companies a better place, one app at a time” helps to answer the question of what they can do for your company. c. Words, as of a libretto, that are set to music in a composition. And you sold us down the river too far. We don’t claim to have motherhood figured out. 2011 Year of birth of ConversordeLetras.com, our first version in Spanish, as spinoff of ... ready to be saved, shared and customized by choosing their text, size, color or background. div.gamesgen .box h3 {margin: 10px 0;} With the first line on their page, "We help our customers discover new trails to success using the #1 CRM platform," they clearly display their value to the customer. Their video is probably the most impressive use of storytelling: it details their values as a company. Freshbooks’ page begins with their story. About Us pages can highlight why you created your business, your commitment to sustainability, or you … When convincing your customer to choose you over the competition, always address them personally. -moz-transition-property: height, width; } div.gamesgen button.btn { width: 100%; font-size: 1.2em; text-transform: none; font-weight: 700; white-space: normal;} Anton & Irene is a design agency based in Manhattan. While most of the typical information you’d find on an About Us page is actually on other pages on their site, their page has a lot of character and gets you interested in the brand with a simple anecdote about their inception and some bold colors and designs. Jet features their entire, smiling company, fully clad in Jet purple. Are you looking for About Us text examples? We are billions of beautiful hearts. A photograph of the six founders helps to paint a picture of the company’s humble beginnings. Our Story. The drive to help small business do more business.” They are very clearly customer-focused, which is a big win for their page. div.gamesgen .box li {margin: 3px auto;} This rock and roll shop opens their About Us page with the bold statement, "Different. And we decided that what better way for us to sort out this beautiful and messy thing called motherhood but to process it together in text messages? While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor. height: auto; transition-property: height, width; Volusion is the easiest way to build your own online store. -moz-transition-duration: 0.8s; With Volusion, your About Us page is already built into your store template - just fill in the blanks! overflow: hidden; The minimalist design of the Dropbox page is part of the allure. Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes. margin: -1px; But what we like best is that the CTA buttons are very clear and show up twice—once at the top and again at the very bottom. So what about us? Although Wufoo was acquired by SurveyMonkey in 2011, they have still maintained their identity. -webkit-transition-duration: 0.8s; Text 741741 from anywhere in the US to text with a trained Crisis Counselor. Perhaps not quite as amazing or inspiring as the below examples, but we think we’re at least a bit closer to achieving the standard the below companies have. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. This might be the most distinctive website we’ve come across. They also have a small section describing what a normal day in the office is like. People tend to think that "About Us" … div.gamesgen .isotope, As a design firm, you would expect them to have great video and web design, and they hit it out of the park with each. What about us? Zendesk features great storytelling, “Zendesk was started in a Copenhagen loft by three friends who used an old kitchen door as a desk...” They also have a fun, beautifully-done video emulating a customer service interaction powered by their software. Name, [title, ie: CEO, Founder, etc.]. The “funeral selfie” Instagram, for instance, is the ultimate testament to just how attached people are to using their mobile devices at all times. What about all the plans that ended in disaster? Choose a free template and get started with a 14-day free trial. That's where your About Us page comes in. Their mantra of “client as a partner” encapsulates how they will work with you if you hire them. Conveyed in the form of a letter to customers, it uses formatting and font sizes strategically to create variety with text instead of relying on other media types. Overall, the Clio website is very well designed. They feature each of their employees, leadership, and give a little taste of the fun that they have in their company. div.gamesgen .box {} With simple, defined sections—all customer focused—they also have a very clear CTA at the end to get started with them as well. A study done by Komarkting Associates found that 51% of people think "thorough contact information" is the most important element missing from many b2b websites. margin: 0; An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. Like photos, visual guides can tell a story and help to bolster your message to seal the deal for a customer. width: 1px; div.gamesgen #game_filters button:hover,div.gamesgen #game_filters button:active, div.gamesgen #game_filters button.active, button#clearall:hover, button#shuffle:hover, div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button:hover, div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button.active {color: #fff; background: #ed1d24; border: 1px solid #ed1d24;} Sincerely, Their page is no different. This helps attract potential employees, which is a great secondary goal of most About Us pages. At the bottom of the page, there is a clear CTA for customers to get started. To start with, let’s look at Wrightwood’s About Us page: a simple, text-centric approach to telling their story. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Build Trust Through Photos – Showing photos of the founders or team members helps convey that the company is full of real, relatable people that you can trust with your business. Uber would be nothing without their team of drivers, and they correctly highlight that fact. All of it is addressed to you, the reader. Each section utilizes a lot of white space and friendly cartoon drawings to support each point on the page—allowing their value to shine through. Their About page has some large pictures and a great customer-focused value prop. This helps entice prospective employees while also putting a face to the company and making it more relatable. “Unbounce Empowers You to Create Better Marketing Experiences.” This is a great, simple, customer-focused value proposition. By breaking up the sections in a nav bar, users can easily click through to learn about what they want. About us Global presence, local impact With reporters on the ground in all 50 states in the U.S. and more than 100 countries, you can count on us to keep your audience up to date on local issues of interest, or broaden the scope of your coverage with stories from around the world. The best part of Rent the Runway’s page is their “Us” section. This is a perfect example of where your timeline can become a great story-telling vehicle and help you relate to the customer on a personal level. Clear Call-to-Action – Always tell the customer what to do next. These statistics considered – are you paying enough attention to your About Us page? div.gamesgen .box img.info_image {margin: 20px auto;} Of course, not every store calls for such a robust About Us, but since this company's inspiration is steeped in Himalayan history, this is an instance where it works very well. Clear Value Proposition – Providing a simple, clear value proposition is the easiest way to get a user’s attention. d. Words treated as data by a computer. We like MailChimp’s page because of its simplicity. Download our free guide to learn how to measure SEO ROI through content marketing, 45 Cold Email Subject Lines With Proven Open Rates, Content Manager Job Description Tips for Finding Great Candidates, 22 Animated Infographics to Move Your Audience. The first is a simple paragraph that actually acts as a microcosm of a great page. The conversational tone, the two call to action buttons for email signup, and some friendly photos all make this a great About Us page. it’s a mini-documentary that talks about who we are, how we came to open Urban Martial Arts, what we’re all about. user) directly. Their value prop is also insanely customer focused. We've created a sample About Us template designed to work well for virtually any online store, blog, or website. This final piece of information leaves a good taste in your mouth about the business. } This page hits on all levels. About us. What about trust? This clearly sets them apart from their competition. They also have wonderful visuals of their offices and staff along with expert testimonials, all on a sleek, well-designed page. It’s extremely difficult to create a page that hits all of these marks. So let's get started! Brian Dean is a master storyteller when it comes to his SEO content, and his page proves no different. Most importantly, it will give your customers a reason to shop from your brand. By text-enabling your existing business phone number, you can send text directly from your computer. Buzzworthy is a loud brand, which is super evident on their site and their contact us page is no exception. text+ is a leading mobile communications service that lets anyone text, talk and share for free or cheaply. Our research combines two flourishing areas— The History of the Book and Digital Humanities —to form the first integrated research hub of its kind. Another great touch is the way they visualize their office locations. Our favorite feature is the functional world clocks for each of their locations. .sr-only { What about us? Clicking through you will find a clean design that is rich in quality, not quantity. In this post, we'll give you three different ways to create a professional about us page for your online store, blog, or other website - use our about us page generator, use the fill-in-the-blank about us template below, or create your own custom page using the about us examples within this article. They have a very inspirational video that outlines their mission, but the best part is the section of customer success stories that display credibility first hand. About us Rendered Text is a software company making Semaphore, a continuous delivery service at the forefront of an ongoing evolution in software development practice. div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button {color: #000; background: #fff;} They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. If you have any questions or comments, please don't hesitate to contact us. position: static; div.gamesgen #game_filters button {width: 100%;} There are also some links to other pages, like their Careers page, which has a great video and call to action. Reading the copy, you’ll find a great example of being funny while still showing off the employee skill level. Their statement “Bringing the world together through live experiences”, is inspiring enough that they can then invite the user to ‘host’ an event, ‘discover’ an event to attend or ‘join’ their team. Always free nationwide connectivity "Buying a SIM card from TextNow gave me cellular service so I can use my new phone number anywhere. Many merchants underestimate the impact that a well-written About Us page can make on their business. The contact info is also there, but they’ve succeeded drawing your eye to what what they really want you to focus on - … Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. Writing your "About Us" page on your website can be fun and enjoyable. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd. Another great feature of their site which ties into the About Us page is that there is a large call to action at the footer of the page. Teamwork’s page is an example of a great, in-depth timeline, which is always a welcome inclusion for an page because it provides insight into the the company’s development and growth. They also have a solid section displaying their 20,000+ customers. This is a neatly designed page that hits on all of the marks. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. Crisis Text Line trains volunteers to support people in crisis. As a b2b company, it is harder to get away with showing off the outdoors, but if you are a consumer-facing sunglasses company like Sunski, it is more than OK to embrace it. When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. The History section has a nice timeline, their Teams section have clever images that animate a bit as you scroll (our favorite part) and the Freshdesk culture is displayed with photos. Vince is Director of Content Marketing with Siege Media. They have some simple sections explaining their mission statement and story. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry. Instead of using an actual map, they have cleverly designed theirs to look like a transit map. Not only do they have the standard company history, but they also include the history of the Ghurka soldiers they're named after, a detailed dissection of their logo and in-depth information about their manufacturing. Each have features you can learn and modify for your own site. @media screen and (max-width : 480px) { This is a quick summary of your company's history and purpose, and should provide a clear overview of the company's brand story. Use the About Us Page Generator or fill in the template below to have a professional-looking page in minutes. A marketing degree may just help your online store…, Find the right amount of emails you should be sending.…. Aside from a fun video, the page has Jeff, its founder, tell the story of how he struggled to answer a difficult question about design, which eventually led him to creating this company. The page is also responsive, so the images don’t break when resizing, which is hard to pull off with illustrations, but Dropbox does so beautifully. } They don't really care about us All I want to say is that They don't really care about us Some things in life they just don't want to see But if Martin Luther was livin' He wouldn't let this be Skin head, dead head Everybody gone bad Situation, segregation Everybody allegation In the suite, on the news Everybody dog food Kick me, strike me Customers who view your About Us page will spend 22.5% more than those that don’t. With fun photos of their staff and some candid quotes about what it is like to work at Rent the Runway, this adds a lot of trust and makes them feel more like people. transition-property: transform, opacity; .sr-only-focusable:active, The words of a speech appearing in print. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories. By the end you feel intimately tied to Jeff and Ugmonk’s goals and ideals. Letting them in on your mantra can help establish trust. 72 Number of stylized alphabets available to decorate, personalize and copy and paste. November 16, 2018. TextUs allows us to do this in a frictionless way. div.gamesgen button.btn, div.gamesgen #game_filters button, button#clearall, button#shuffle {border-radius: 0; text-transform: uppercase; padding: 8px 10px; border: 0 none; margin: 5px auto; font-size: 1rem; line-height: 1; font-weight: 900; font-family: "calluna-sans", sans-serif;} Lisa, you’re so right that telling a story is a critical part of the About Us page. Bold, red colors, simple messages, and finally some amazing looking photos all combine to make a great looking page. -moz-transition-property: -moz-transform, opacity; overflow: visible; Text Technologies undertakes ambitious and innovative research in the long history of TEXT from the earliest period of human communication to the present day and on a global scale. Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.Text messages may be sent over a cellular network, or may also be sent via an Internet connection.. The page is also responsive for mobile—and actually crops the photos down to close up photos, rather than just resizing them. The people. div.gamesgen #game_filters .btn-group {flex-wrap: wrap; display: flex;} Website.com began in 2005. This page is broken into sections, and puts their team first. A scrolling set of bubbles displays headshots of their team members that you can then click to learn a bit more about. Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. What about us? div.gamesgen .box {margin-bottom: 0; box-sizing: border-box; min-height: 250px;} However, creating an “About Us” page that accurately describes your company can be easier said than done. This page features a nice video that breaks down their business application in a playful way. After that, we encourage you to read the rest of the article. We embrace a scrappy, get-it-done attitude where everyone has a meaningful part in the success of the team. Why… This colorful page from Yummly is short and sweet but still works. Within the lines of text on Basecamp’s page lies some pretty hefty pieces of credibility: the founders wrote two books, one is a best seller; and also created the programming framework Ruby on Rails. Chris Galis is a Search Marketing Specialist at Volusion. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. div.gamesgen div.infoicon_tags {border-top: 2px solid #efefef; border-bottom: 2px solid #efefef; display: block; margin-bottom: 10px; padding: 0 0 5px;} The About Us page of Lunchskins is written in a conversational tone, and opens with soothing, natural imagery and appeals to our feelings of being a part of something larger and doing our part to take care of it. The best part is – the service is completely free." Many founders have stories behind their companies that sparked the idea for their product. div.gamesgen .isotope { Giving credit where credit is due is an important detail to convey. Tak a co my? Visuals are such a big part of an About Us page, and Active Campaign does a great job showing off their employees and their office environment. } /* change duration value to whatever you like */ Earn the awareness, respect, and trust of those who might buy”. ... texting is critical to business communication and we need to know what is being said and not said by our employees via text. A photograph engages visitors to an about us page in a way that text cannot. It simply outlines a pain point that most, if not all, of their customers can relate to. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. You can probably think of hundreds of things you want people to know, from your history to your successes to your values, but cramming all of that information on … Figure Out Everything Your Page Will Include. This is one of the best storytelling examples on this list. What about us? Another feature that stands out is a rotating images from their social media that gives a face to their company, and there’s even a bit about their work with charity in San Francisco. An About Us page can be one of the most important pages on your website but it is one of the most overlooked elements on your website normally. Download and use TextNow on any device to get a free phone number, and call and text anywhere in North America for free. An important piece that Trackvia includes is their award from Outside Magazine for ‘Best Places to Work’. An awesome Contact Us page finds just the right balance between making it easy to reach the company and sharing resources users can use to answer their questions right away. Their fun corporate photos take the spotlight and their value prop is made super clear right off the bat. Just fill in the blanks and you'll have a professional-looking page in minutes. Tell a Great Story – Telling a great story with words, video production, or even a timeline helps evoke an emotional response in the customer, which is proven to increase their intent to buy. Is there such a thing as an appropriate and inappropriate time and place to use our phones? This establishes a fun, playful tone which makes for an enjoyable user experience. What about us? It can all be explained in one simple sentence, which serves as the header for their page: “The tools. The ‘About Us’ text isn’t an advertisement, but it should present your company in a positive light, highlighting unique services and products and inspiring trust. Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.]. The coolest feature here is the section of animated gifs for each employee that gives a taste of the company’s humor and aesthetic. Just fill in the blanks on the form and get a custom About Us page that you can copy-and-paste directly onto your own website. It conveys the feeling that while they are great at their job, they are also just like you and me. Our About Us page used to be really dry and boring, but we just updated it yesterday with some new video we shot. But, you should at least be aware of what makes a page successful and why. Full Sail uses video to address how their courses empower students to be creative. And for some industries it is harder than others. It highlights the important pieces that a student most likely uses to compare school choices (outside of cost), such as the facilities or the culture. Unbounce’s page is very indicative of a main feature that any landing page should have, which is a clear message. Simple, yet powerful sentences outline their visions, and values. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. border: 0; He supports the marketing team through SEO initiatives, outreach, and creative content. Innovation and simplicity makes us happy: our goal is to remove any technical or financial barriers that can prevent business owners from making their own website. Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. Then, after reading about the values and “meeting” their staff, there is a clear CTA to sign up. In addition, we also put together an infographic that breaks down the science behind a great About Us page. Click here to jump to it. The page is a space for you to get creative, personal, and basically initiate a personal introduction with your customers.

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